Advertising Compliance in Malaysia
The advertising industry in Malaysia is largely self-regulated in accordance with various laws, regulations, codes and guidelines. The Advertising Standards Authority plays an integral part of the local advertising framework as it administers the Malaysian Code of Advertising Practice which regulates printed and paid-for-space ads. Out-of-home (OOH) ads such as billboards fall under the jurisdiction of the respective state/local authorities while national TV and radio have their own advertising and censorship codes. Electronic ads including those communicated through the internet and on privately-owned TV and radio are regulated by the Content Code administered by the Malaysian Communications and Multimedia Content Forum.
General Advertising Principles
Prohibitions that are uniquely Malaysian
Malaysia is a conservative nation and with Islam being the official religion of the country, advertisers must be careful not to include elements that are regarded forbidden under Islamic laws. Here are some elements that should be avoided: